Senior Director – Commerce

About the role

As a Senior Director – Commerce within WPP Media’s Global Operations Centre, you will partner with teams across the United States, Europe and Asia to design, launch and optimise high‑impact media commerce campaigns. You will be the strategic bridge between media planning and e‑commerce execution, ensuring that client investments deliver measurable growth.

Key responsibilities

• Integrate media commerce campaigns with overall digital campaign planning and execution.
• Execute and track performance of commerce‑focused media across search, display, DSP and off‑platform performance‑marketing channels.
• Lead evangelisation of e‑commerce opportunities within client media plans and drive early adoption across internal and external teams.
• Leverage industry connections and data sources to meet e‑commerce targets for clients.
• Manage performance‑marketing and brand‑media campaigns on leading e‑commerce platforms such as Amazon, Google, and Facebook.

Required profile

• Deep understanding of the e‑commerce ecosystem, including marketplaces, e‑grocers and hyper‑local platforms.
• Proven experience in managing and optimising performance‑marketing campaigns on major digital ad platforms.
• Strong analytical mindset with the ability to translate metrics into strategic recommendations.
• Excellent collaboration skills to work across multicultural, multi‑regional teams.

Required skills

• Google Ads
• Facebook Ads
• Amazon Advertising (including Amazon Search and DSP)
• DSP platforms
• Performance‑marketing tools and analytics