Marketing Analytics Manager

About the role

Mastercard is seeking a results‑oriented Marketing Analytics Manager to lead data‑driven marketing initiatives within its Services organization. Based in Gurgaon, you will partner with senior stakeholders to design, execute, and interpret complex experiments that drive client acquisition and engagement.

Key responsibilities

• Design and manage A/B testing frameworks, campaign analytics, and test‑control measurement for marketing programs.
• Develop portfolio optimization models to maximize ROI across multiple product lines.
• Collaborate with product, data science, and engineering teams to translate insights into actionable recommendations.
• Present findings and strategic recommendations to senior leadership and external clients.
• Stay abreast of emerging technologies, including generative AI applications in marketing analytics.

Required profile

• 8–10 years of experience in marketing analytics, data analytics, or related fields.
• Proven track record of leading end‑to‑end analytical projects in financial services, banking, or payments.
• Strong communication skills with the ability to influence senior stakeholders.

Required skills

• Statistical modelling
• A/B testing
• Portfolio optimization
• Exposure to Generative AI in marketing analytics