Growth Marketing Manager – Fashion Category

About the role

Amazon Fashion is seeking a data‑driven, customer‑obsessed Growth Marketing Manager to lead traffic acquisition and growth initiatives for its fast‑moving fashion category in India. You will own the end‑to‑end topline traffic strategy, experiment across channels, and partner with cross‑functional teams to deliver measurable business impact.

Key responsibilities

• Own topline traffic growth metrics (RCVs, GVs, share of site) and develop quarterly/annual growth plans.
• Design and execute traffic strategies for high‑velocity events, central sales campaigns, and category‑specific promotions.
• Optimize paid and owned traffic channels—including Associates, Paid Search, Paid Social, and messaging platforms—to maximize ROI.
• Identify, pilot, and scale new acquisition opportunities such as AI‑driven discovery, Answer Engine Optimization, and social commerce.
• Build and manage an experimentation roadmap, conduct deep‑dive analyses, and create dashboards to track performance.
• Collaborate with Product, Prime, Finance, Ads, and external agencies to align on roadmap and unlock incremental traffic.

Required profile

• Strong analytical mindset with a bias for action and ability to thrive in ambiguity.
• Entrepreneurial spirit and customer‑first orientation.
• Proven ability to influence large, cross‑functional teams.
• Experience in e‑commerce fashion or similar fast‑moving consumer categories.

Required skills