Director of Marketing and Communications

About the role

The Director of Marketing and Communications will lead the development and execution of comprehensive marketing strategies to boost brand visibility and drive revenue for the Fairmont Agra property. Reporting to senior hotel leadership, you will shape the property's market positioning and ensure consistent messaging across all channels.

Key responsibilities

• Design and implement marketing and communications plans that increase brand awareness and revenue.
• Lead a marketing team, overseeing digital initiatives such as website optimization, social media, email campaigns, and online advertising.
• Maintain brand positioning and ensure uniform messaging across all touchpoints.
• Manage public relations, media relations, and crisis communications to protect brand reputation.
• Conduct market analysis and competitive research to identify growth opportunities.
• Develop and control marketing budgets, track spend, and measure ROI.
• Create promotional and seasonal campaigns to maximize occupancy and revenue.
• Collaborate with sales, operations, and guest services to align marketing with business goals.
• Build strategic partnerships with travel agencies, corporate clients, and tourism boards.
• Analyze performance data, evaluate campaign effectiveness, and recommend improvements.
• Oversee event marketing for conferences, weddings, and special occasions.
• Lead internal communications to engage staff and align with organizational objectives.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 8 years of progressive marketing and communications experience in the hospitality sector, preferably luxury hotels.
• Proven track record of delivering successful marketing strategies that drive revenue and brand awareness.
• Strong leadership experience managing teams of five or more members.

Required skills

• Digital marketing expertise, including website optimization, social media strategy, email marketing, and online advertising platforms.
• Proficiency with marketing analytics tools and ability to interpret performance metrics.
• Experience in public relations, media relations, and crisis communications.
• Budget management and ROI analysis.