Digital Marketing Manager

About the role

We are looking for a full-time Digital Marketing Manager to join our team in Trivandrum. The role involves planning, implementing and managing digital marketing strategies that align with client objectives, while working on-site with cross-functional teams.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies for clients.
• Oversee social media campaigns and monitor performance.
• Analyze web performance data and generate actionable insights.
• Design and implement lead generation initiatives.
• Optimize online marketing efforts to improve ROI.
• Collaborate with design, development and content teams.
• Stay updated on digital trends and ensure effective campaign execution with clients.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field (preferred).
• Strong communication, leadership and problem-solving abilities.
• Ability to adapt quickly to changing digital tools and trends.
• Proven experience in data-driven marketing campaign execution.

Required skills

• Social Media Marketing
• Digital Marketing strategy
• Lead Generation techniques
• Web Analytics tools
• SEO practices (plus)
• Content marketing (plus)