Assistant Manager Sports Marketing

About the role

PUMA India is seeking an Assistant Manager to support its sports marketing initiatives. The role will help drive brand visibility during key sporting events and manage relationships with ambassadors and teams.

Key responsibilities

• Manage marketing campaigns and brand initiatives for PUMA India.
• Identify opportunities for brand enhancement and visibility during major sporting events.
• Build and execute marketing plans aligned with the business objectives of channel teams.
• Service and maintain relationships with ambassadors and sports teams.
• Create and implement marketing initiatives to meet specific sales channel objectives.
• Identify brand integration opportunities with strategic alliance partners.

Required profile

• 0‑3 years of experience with a postgraduate degree in Marketing from a Tier 1 campus.
• Strong passion for sports and a solid network with athletes in cricket, hockey, and football.
• Analytical thinking to interpret sports trends and develop strategies.
• Effective communication and teamwork skills.
• Creativity to generate innovative campaign ideas.
• Decision‑making ability to select optimal marketing approaches.
• Negotiation skills for advertising contracts and partnerships.

Required skills

What we offer

• Equal opportunity employer with a commitment to diversity and inclusion.
• Opportunity to work within a vibrant sporting legacy.
• Collaboration with a global brand present in over 120 countries.