Brand & Campaigns Manager

About the role

As the Brand & Campaigns Manager, you will lead Lenovo India's B2B brand strategy and campaign execution for the commercial business, building brand awareness, differentiation, and credibility across key segments while delivering integrated campaigns that drive both brand impact and business outcomes.

Key responsibilities

• Own and drive Lenovo’s commercial brand strategy in India, aligned with global positioning and narrative.
• Lead end‑to‑end campaign strategy and execution across digital, physical, and partner channels.
• Drive integrated brand campaigns, including enterprise‑focused, BU‑specific (IDG, ISG, SSG), and product/solution launches.
• Ensure consistent brand messaging, storytelling, and visual identity across all campaigns and touchpoints.
• Partner with segment, channel, and regional marketing teams to ensure strong in‑market execution.
• Innovate campaign formats, content, and distribution strategies to enhance differentiation.
• Leverage digital platforms, marketing automation, and AI tools to maximize reach, engagement, and personalization.
• Own performance tracking (brand lift, engagement, reach) and conduct deep‑dive analysis to synthesize insights.
• Manage agency ecosystem through briefing, creative development, execution, and outcomes tracking.
• Guide and govern brand activations to ensure high‑quality, consistent execution.
• Steward Lenovo’s flagship customer event – TechWorld – ensuring relevance, consistency, and impact.
• Recommend and manage campaign budgets.

Required profile

Required skills