Team Lead - Digital Marketing

About the role

Lead Kytes' digital marketing strategy and execution to generate qualified demand, improve pipeline contribution, and strengthen brand visibility. This hands‑on leadership role spans paid media, SEO, content, CRM, email, social, website conversion, analytics, and AI‑enabled marketing.

Key responsibilities

• Own integrated demand‑generation plans across paid advertising, SEO, content, email, social, webinars, events, ABM, and automation.
• Lead performance marketing across Google Ads, LinkedIn Ads, remarketing and relevant channels, managing budgets and optimizing for qualified leads, pipeline, CAC and ROI.
• Direct SEO and content strategy including technical and on‑page SEO, keyword intent, internal linking, authority building and AI‑driven search visibility.
• Drive HubSpot (or equivalent) CRM and marketing automation: segmentation, lead scoring, nurture workflows, routing, attribution and database hygiene.
• Build dashboards for traffic, leads, MQLs, SQLs, opportunities, pipeline, campaign attribution, CAC and ROI, turning insights into corrective actions.
• Partner with sales, content, design, product and leadership to improve lead quality, conversion rates and marketing‑sales alignment.

Required profile

• 8‑10 years of digital marketing experience, preferably in B2B SaaS, enterprise software, IT services or professional services, with proven team‑management experience.
• Hands‑on expertise in Google Ads, LinkedIn Ads, GA4, Search Console, SEO platforms, HubSpot (or similar automation), email marketing, conversion tracking, landing‑page optimization, analytics and attribution.
• Strong understanding of B2B demand generation, enterprise buying journeys, pipeline economics and revenue impact.
• Excellent analytical, communication and ownership skills.

Required skills

• Google Ads
• LinkedIn Ads
• GA4
• Search Console
• SEO platforms
• HubSpot (or similar marketing automation)
• Email marketing
• Conversion tracking
• Landing‑page optimization
• Analytics and attribution