Senior Marketing Analyst

About the role

This role drives Setmore’s visibility across search engines, AI search, answer engines and other digital discovery platforms. You will turn data, search behaviour, competitor intelligence and customer insights into a clear content and organic growth strategy.

Key responsibilities

• Develop and execute Setmore’s content and organic growth strategy across websites, blogs, feature pages, solution pages and industry pages.
• Analyse search demand, user behaviour, keyword trends and existing content performance to identify gaps and growth opportunities.
• Lead initiatives to improve visibility in Google Search, AI Overviews, answer engines and emerging discovery platforms.
• Collaborate with SEO, product marketing, design and engineering to optimise content structure, technical SEO and AI discoverability.
• Measure and report on content performance using Search Console, GA4 and other analytics tools, linking results to the acquisition funnel.

Required profile

• 5‑8 years of experience in content marketing, SEO or growth marketing within a SaaS or technology company.
• Strong understanding of SEO, AEO, GEO, search intent, topical authority and content optimisation.
• Experience managing editorial calendars and coordinating multiple writers.
• Proficiency with Google Search Console, GA4 and keyword‑research platforms.
• Hands‑on experience with CMS platforms such as Payload, WordPress or Contentful.
• Comfortable using AI tools to enhance content production while maintaining quality.

Required skills

• Google Search Console
• GA4
• Keyword research tools
• Payload CMS
• WordPress
• Contentful