Senior Manager / Deputy General Manager – Power Tools Key User Management

About the role

The role leads sales and business development of Bosch Power Tools to key users across designated regions. Reporting to senior leadership, you will manage a team of key‑user managers, drive market share growth and ensure excellent customer experience.

Key responsibilities

• Develop and expand the key‑user business by leading a team of managers and establishing direct relationships with large users in metalworking, renewable energy and automotive segments.
• Achieve team sales targets, increase cordless tool share, and grow industrial tool sales through close collaboration with channel partners.
• Utilise digital tools and project‑level data to manage leads, convert opportunities and forecast demand for SKUs.
• Oversee end‑user complaint handling, coordinating with stakeholders to ensure rapid resolution.
• Maintain and strengthen relationships with end users and channel partners, presenting win‑win solutions and promoting value‑added services.
• Organise user‑engagement activities such as technical seminars to boost brand visibility.
• Collaborate across business units to execute organisational initiatives and exceed business objectives.

Required profile

• Proven experience in sales and business development within the power‑tools or industrial equipment sector.
• Strong people‑management skills with a track record of leading high‑performing teams.
• Excellent customer‑relationship management and ability to engage senior‑level stakeholders.
• Analytical mindset for demand planning, forecasting and data‑driven decision making.
• Willingness to travel within the assigned region.

Required skills