Marketing Operations Manager

About the role

The Marketing Operations Manager makes Sarvam’s marketing engine run. This role owns the systems, data, and processes that connect every campaign, channel, and team, from website sign‑ups to pipeline and revenue. The focus is on making marketing measurable and efficient.

Key responsibilities

• Own selection, integration, and administration of the marketing stack – CRM, marketing automation, analytics, attribution, and enrichment tools.
• Instrument the full funnel from first visit and developer signup through to MQL, SQL, and closed revenue, defining stages and data models.
• Build and maintain attribution models and dashboards that show what drives pipeline and usage.
• Manage lead scoring, routing, and the MQL‑to‑SQL handoff with clear SLAs.
• Set up, QA, and support campaign execution across email, paid, events, and lifecycle, creating templates and workflows.
• Maintain data hygiene, deduplication, segmentation, and compliance with consent and privacy requirements.
• Document workflows, build playbooks, and train the team to eliminate manual repetitive work.
• Track marketing spend against pipeline, manage tool contracts, and surface budget effectiveness.

Required profile

• 4‑6 years of experience in marketing operations, revenue operations, or a closely related role at a B2B technology or SaaS company.
• Hands‑on expertise with at least one major marketing automation platform (HubSpot, Marketo, or similar) and a CRM (Salesforce or similar), including building workflows, scoring, and integrations.
• Strong analytical capability – building dashboards, defining attribution, and modelling data independently.
• Proven track record of designing and improving lead management, funnel instrumentation, and Marketing‑to‑Sales handoff processes.

Required skills

• HubSpot
• Marketo
• Salesforce
• Analytics
• Attribution