Marketing Manager – Product Authenticity & Brand Protection

About the role

Amazon is seeking a Marketing Manager to lead product authenticity and brand protection initiatives. The role focuses on developing go‑to‑market strategies, driving adoption of serialization programs, and building brand trust across the customer journey.

Key responsibilities

• Own end‑to‑end product marketing initiatives for brand protection and authenticity programs, from strategy through execution and measurable impact.
• Design and scale account‑based marketing (ABM) campaigns targeting high‑value brands with tailored messaging on supply‑chain integrity and anti‑counterfeiting.
• Manage the full marketing funnel—awareness, lead generation, enrollment, activation, and retention—and improve conversion at each stage.
• Develop and expand lifecycle and nurture programs (email, social, webinars, outbound, onboarding journeys) to move brands from awareness to active adoption.
• Lead go‑to‑market strategy for new feature and program launches, including positioning, messaging, segmentation, and cross‑program placements.
• Define metrics, dashboards, and reporting mechanisms to track enrollment, adoption, scan rates, and brand engagement, and present insights to senior leadership.
• Create content and thought‑leadership assets such as case studies, playbooks, webinars, and brand‑facing events to drive awareness and enrollment at scale.
• Establish best practices, reusable playbooks, and mentor junior team members.

Required profile

• 3+ years of professional, non‑internship marketing experience.
• Proven ability to use data and metrics to drive performance improvements.

Required skills