Head of Demand Generation

About the role

SigNoz is an open‑source observability platform that helps teams collect logs, metrics and traces in a single tool. The company is looking for a senior leader to build a demand‑generation engine from scratch and drive pipeline growth for its B2B software product.

Key responsibilities

• Define pipeline targets and design the strategy to achieve them.
• Recruit and lead a demand‑gen team, including paid‑media specialists and SDRs.
• Run and optimise paid campaigns on LinkedIn, X (Twitter) and Google.
• Launch outbound prospecting programs, set targeting, messaging and hand‑off processes.
• Leverage open‑source community signals and self‑serve sign‑ups to prioritise accounts.
• Build funnel reporting to measure conversion, CAC and pipeline efficiency.
• Collaborate on product positioning and brief creative resources.
• Participate in pipeline reviews with sales and act on lead‑quality feedback.

Required profile

• 7+ years of demand‑generation or growth experience at B2B software companies, with a track record of building teams.
• Experience selling to developers, engineers or infra audiences (devtools, observability, open‑source).
• Has built an early‑stage pipeline program from the ground up.
• Hands‑on expertise in at least two channels such as paid social, paid search, outbound or ABM.
• Comfortable with attribution, funnel conversion metrics, CAC and pipeline efficiency calculations.
• Experience hiring or managing SDRs and deep knowledge of GTM tooling.

Required skills

• LinkedIn Ads
• X (Twitter) Ads
• Google Ads
• Outbound prospecting
• Account‑Based Marketing (ABM)
• Lifecycle marketing
• Attribution modelling
• CAC calculation
• Pipeline efficiency analysis
• GTM tooling
• Datadog
• Grafana
• New Relic
• OpenTelemetry