Digital Marketing Specialist

About the role

We are looking for a creative and result‑driven Digital Marketing Executive to join our team. The ideal candidate should have 1–4 years of experience planning and executing digital marketing campaigns across multiple channels, with added advantage for experience in healthcare, media, events, IT or other service‑based industries.

Key responsibilities

• Plan, execute, and optimise digital marketing campaigns on Google, Meta, LinkedIn and other platforms.
• Manage SEO, SEM, social media, email and content marketing initiatives.
• Monitor website traffic and campaign performance, preparing reports with Google Analytics.
• Create and manage engaging content for social media, blogs and marketing campaigns.
• Coordinate with designers, writers and other teams to implement marketing strategies.
• Conduct keyword research, competitor and market analysis.
• Manage paid advertising campaigns and optimise them for better ROI.
• Stay updated with the latest digital marketing trends, tools and best practices.

Required profile

• 1–4 years of experience in digital marketing.
• Good knowledge of SEO, Google Ads, Meta Ads, social media marketing, email marketing and Google Analytics.
• Hands‑on experience with tools such as Google Search Console, Google Tag Manager and Canva.
• Strong analytical and communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Creative mindset with a passion for digital trends and content creation.

Required skills

• SEO
• Google Ads
• Meta Ads
• Social Media Marketing
• Email Marketing
• Google Analytics
• Google Search Console
• Google Tag Manager
• Canva