Senior Manager - Search Engine Optimization

About the role

McKinsey’s Digital Marketing Hub is looking for a Senior Manager to lead advanced SEO strategies for multiple clients. You will own a workstream within the ET Medialabs (ETML) team, integrating SEO with performance marketing to drive measurable growth and improve organic visibility.

Key responsibilities

• Design and execute comprehensive SEO campaigns that increase organic traffic, rankings, and visibility across client portfolios.
• Collaborate with performance marketing, analytics, and client service teams to align SEO initiatives with broader digital strategies.
• Monitor, analyze, and report on SEO performance using data-driven insights to optimize tactics.
• Mentor junior team members and contribute to the development of best‑practice frameworks.
• Stay current with search engine algorithm updates and industry trends to ensure cutting‑edge recommendations.

Required profile

• Proven experience leading SEO programs for B2B and B2C clients.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication skills and the ability to influence stakeholders at all levels.
• Resilience and a growth‑oriented attitude in a fast‑paced environment.

Required skills

What we offer

• Continuous learning through structured apprenticeship and coaching programs.
• Access to a global network of colleagues across 65+ countries.
• Competitive salary based on location, experience, and skills.
• Comprehensive benefits package supporting holistic well‑being.