New Product Development (NPD) Manager – FMCG

About the role

We are seeking a dynamic, entrepreneurial New Product Development (NPD) Manager to lead the creation of innovative, market‑winning FMCG products from concept through commercialization. The role combines deep consumer insight, trend spotting, and strong execution to bring new products to market and shape the future of a fast‑growing consumer brand.

Key responsibilities

• Drive end‑to‑end new product development, from ideation and market research to launch.
• Identify emerging trends, consumer insights and whitespace opportunities across food, beverage, Ayurvedic, personal care and wellness categories.
• Collaborate with R&D, sourcing, packaging, marketing and manufacturing teams to ensure timely, cost‑effective product delivery.
• Manage product launch calendars, coordinate cross‑functional teams and ensure launch readiness.
• Work with third‑party manufacturers and packaging vendors to guarantee quality, compliance and scalability.
• Lead packaging innovation to enhance shelf appeal and align with premium brand positioning.
• Monitor post‑launch performance, recommend improvements and build a pipeline of future products.

Required profile

• 5–10 years of experience in FMCG product development.
• Background in categories such as Food & Beverage, Ayurvedic/Herbal, Personal Care, Wellness/Nutrition or related consumer goods.
• Proven track record of launching successful products to market.
• Strong project‑management and stakeholder‑management capabilities.
• Commercially driven mindset with creative thinking and an eye for packaging and branding.
• Ability to thrive in a fast‑paced, entrepreneurial environment.

Required skills