Marketing Manager – Selection Marketing (B2B)

About the role

Join Amazon Business’s global marketing team to drive discovery and purchase of new product categories for enterprise and SMB customers. You will design, launch, and optimize cross‑channel campaigns that blend outbound, organic, and paid tactics, helping businesses reimagine buying in the B2B space.

Key responsibilities

• Plan and execute cross‑channel campaigns (email, display ads, onsite experiences) for Amazon Business customers.
• Run A/B tests, analyze results, and iterate to improve campaign performance.
• Track key performance indicators, report progress, and recommend data‑driven improvements.
• Collaborate with Marketing, Operations, and Tech teams across regions to ensure alignment and seamless execution.
• Produce clear documentation on initiative performance and status.
• Support creation of internal and customer‑facing marketing content.
• Identify and propose process and reporting enhancements.

Required profile

• 2+ years of professional, non‑internship marketing experience.
• Proficiency with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Bachelor’s degree.
• Experience in online merchandising, digital marketing, paid media, and project management.
• Track record of delivering results at scale and working cross‑functionally across multiple teams and countries.
• Ability to thrive in a fast‑paced, high‑pressure entrepreneurial environment.

Required skills

• Excel
• Tableau
• A/B testing
• Data analysis and reporting