Digital & Social Media Strategist

About the role

We are seeking a strategic thinker to own the digital and social roadmap at The Creative Stitch. You will shape brand conversations, grow communities, and turn data into actionable decisions that drive growth.

Key responsibilities

• Develop and manage comprehensive digital and social media strategies aligned with brand goals.
• Own the content calendar, plan, brief, and schedule content across platforms.
• Nurture and grow engaged communities through interaction management and brand loyalty initiatives.
• Track key performance indicators, report results, and continuously optimise strategy using data insights.
• Collaborate on paid social campaigns (Meta, TikTok, LinkedIn) supporting targeting, copy briefs, and performance reviews.
• Monitor platform algorithm changes, updates, and cultural moments, translating them into actionable opportunities.

Required profile

• 2+ years of experience in digital marketing, social media, or content strategy (agency or brand side).
• Strong analytical mindset comfortable with native and third‑party analytics tools.
• Excellent communication skills for writing briefs, presenting strategy, and adapting brand voice.
• Collaborative and organised, able to manage multiple brand accounts and flag opportunities proactively.

Required skills

• Instagram
• TikTok
• LinkedIn
• Facebook
• YouTube
• Sprout Social
• Hootsuite
• Meta Business Suite