Assistant Marketing Manager – Dental Portfolio

About the role

3M is seeking an Assistant Marketing Manager to lead the dental product portfolio in India. You will shape strategy, drive integrated campaigns and support new product launches while collaborating with cross‑functional teams.

Key responsibilities

• Monitor dental portfolio performance, analyse data and recommend actions to meet sales and margin targets.
• Design and execute integrated marketing campaigns across digital, clinical education, trade marketing and customer engagement channels.
• Manage digital initiatives including website, SEO, social media, email, webinars and paid promotions.
• Own product complaint redressal in partnership with technical, QC and supply‑chain teams.
• Develop engagement programs for dentists, channel partners, DSOs and key opinion leaders.
• Plan and deliver workshops, symposiums, conferences, trade shows and activation programs across India.
• Maintain relationships with dental associations, agencies, vendors and creative partners.
• Oversee creation of marketing collateral, scientific content and branding assets.
• Analyse campaign performance metrics to optimise effectiveness and ROI.
• Support portfolio launches, pricing strategy and market development initiatives.

Required profile

• 6‑10 years of marketing experience, preferably in healthcare, medical devices, dental or consumer products.
• 3‑4 years in brand management, digital marketing and commercial execution.
• Proven ability to manage multiple projects and stakeholders in a fast‑paced environment.
• Strong analytical, strategic thinking and data‑driven decision‑making skills.

Required skills

• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience with digital marketing platforms and SEO.
• Familiarity with CRM and ERP systems such as Salesforce and SAP.