Social Media & Influencer Marketing Manager

About the role

We are seeking a highly driven Brand Marketing professional to lead our owned social channels, influencer ecosystem, and affiliate‑led growth initiatives. The role blends creative judgement, growth thinking, execution rigor, and deep platform knowledge within fashion and internet culture.

Key responsibilities

• Own and grow all owned social media handles (Instagram, YouTube, LinkedIn, X) – planning, publishing, and daily content decisions.
• Maintain a fashion‑first, aspirational brand voice at scale while driving platform‑native content strategies.
• Build and scale influencer marketing programs and creator partnerships, managing end‑to‑end execution and performance reporting.
• Drive affiliate‑led growth initiatives, identify high‑ROI creators, and continuously optimize campaigns.
• Switch between always‑on brand mode and sale/event‑led communication, coordinating with performance marketing teams.
• Enforce brand governance, ensuring consistency, clarity, and quality across all channels.
• Lead junior editors, interns, and external partners, providing actionable creative feedback and fostering cross‑functional collaboration.

Required profile

• 6+ years of experience in Brand Marketing, Social Media Marketing, Influencer/Creator Marketing, or content‑led growth.
• Strong understanding of Instagram, YouTube, LinkedIn, and X ecosystems.
• Deep knowledge of fashion/lifestyle content, internet culture, and social‑first storytelling.
• Metric‑driven mindset with solid grasp of engagement, growth, and conversion metrics.

Required skills

What we offer

• Opportunity to shape a premium fashion brand’s digital presence.
• Collaborative environment with creative, growth, and brand teams.
• Exposure to high‑impact influencer and affiliate programs.