SEO Manager

About the role

Decathlon is seeking an SEO Manager to lead organic growth across its website, Google Business Profile and mobile app. The role focuses on on‑page SEO, technical optimisation and content strategy to attract and retain sport‑enthusiast customers.

Key responsibilities

• Conduct regular keyword research to optimise existing content and uncover new opportunities.
• Perform SEO analysis and provide recommendations for website pages, coordinating with design and development teams.
• Develop and execute content strategies aligned with SEO goals and specific keywords.
• Carry out technical SEO audits, including on‑site, off‑site and competitor analysis.
• Collaborate with tech teams to implement SEO recommendations.
• Design and manage link‑building campaigns that support content marketing objectives.
• Stay up‑to‑date with SEO, ASO, social media and eCommerce marketing trends.
• Act as the primary liaison between users and technical teams, driving initiatives that improve digital performance.

Required profile

• Passion for sport and a collaborative mindset.
• Entrepreneurial attitude with strong responsibility and autonomy.
• Ability to understand business needs, structure complex environments and lead action plans.
• Strong data‑analysis capability for data‑driven decision making.
• Interest in technology and ability to work closely with technical experts.

Required skills

• SEO (on‑page and off‑page)
• Keyword research
• Technical SEO audits
• Link‑building
• App Store Optimization (ASO)
• Data analysis