Marketing Drive
Purplle.com · Mumbai
Job description
About the role
We are looking for a data‑driven marketing professional to own revenue and profit‑and‑loss (P&L) for a defined geography within our high‑performance Revenue & Marketing pod. The role combines commercial ownership, growth‑focused campaign execution and deep market intelligence to drive top‑line and bottom‑line results.
Key responsibilities
- Own and deliver revenue and gross‑margin targets; track weekly and monthly P&L and act on gaps.
- Plan and execute user‑acquisition, reactivation and CRM campaigns to achieve efficient CAC and repeat purchase rates.
- Design and run hyper‑local BTL activation plans tied to regional events and seasonal peaks.
- Build and maintain a revenue intelligence framework covering consumer spending, competitive pricing and category growth.
- Lead quantitative and qualitative research, produce competitive intelligence reports and generate demand signals for new SKUs.
- Monitor platform health KPIs (availability, catalogue fill, order completion) and coordinate with supply‑chain and logistics to plug revenue leakage.
- Maintain a real‑time revenue dashboard and weekly health scorecard for the pod.
Required profile
- Commercially driven with a strong sense of ownership for revenue, margin and market insights.
- Data‑fluent, comfortable analysing cohort performance, pricing elasticity and transactional data.
- Thrives in a fast‑moving execution environment and can balance strategic planning with tactical delivery.
Required skills
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Published 2 days ago
Expires 1 month from now
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Purplle.com
Mumbai
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