Content Coordinator

About the role

The Content Coordinator will oversee the planning, creation and distribution of CRM and marketing content across multiple channels for H&M Group. You will ensure that copy, translations and assets are accurate, on‑brand and delivered on time to support paid media and in‑store communications.

Key responsibilities

• Coordinate content for CRM channels (email, push, SMS, WhatsApp) and local social or marketplace channels.
• Write, order, translate and validate marketing copy, ensuring quality across all touchpoints.
• Plan daily customer communications and anticipate asset production needs for paid media and store communications.
• Brief and collaborate with media agencies, production hubs and local content editors on paid‑media assets.
• Manage POS and store communication assets, aligning with global guidelines and coordinating with regional production teams.
• Maintain governance of paid‑media and in‑store content rollout, ensuring timely execution across markets.

Required profile

• Minimum 3 years of experience in content management, copy editing and proofreading, preferably in the fashion industry.
• Strong organizational skills with the ability to handle multiple parallel tasks.
• Excellent linguistic abilities and attention to detail.
• Good understanding of local media landscapes and how media agencies operate.

Required skills

• Experience with CRM platforms and automation tools.
• Proficiency in creative and office software tools.
• Knowledge of formats and assets for paid media (TV, OOH, OLV, display, social, print).
• Familiarity with printed formats and digital screens used in retail stores.