Assistant Manager – CRM & Growth User Marketing

About the role

We are looking for an Assistant Manager to join our User Marketing vertical. The role focuses on driving CRM and growth initiatives across multiple brands, managing campaigns and influencer collaborations to engage our user base. You will support the development of strategic marketing plans that boost user acquisition and retention.

Key responsibilities

• Plan and execute social media strategies for various user segments.
• Shortlist, script, and coordinate influencer video productions in partnership with an influencer agency.
• Organise and execute User Influencer Saarthi events.
• Develop cohort‑specific creative briefs and oversee creative production through agencies.
• Execute multi‑channel campaigns (WhatsApp, SMS, push notifications) on Martech platforms via a Martech agency.
• Create and maintain campaign calendars, creative trackers, and monthly performance reports for CBOs.
• Implement governance processes for the corporate Pidilite website.

Required profile

• Proven experience in user‑focused marketing or CRM activities.
• Ability to manage multiple campaigns and coordinate with external agencies.
• Strong organizational skills for tracking calendars, reports and governance processes.
• Familiarity with multi‑channel communication tools such as WhatsApp, SMS and push notifications.

Required skills